A Great-Looking, Mobile-Friendly Website
The front end matters just as much as the backend. AZTANDC designed a modern, professional-looking website that inspired confidence from the first impression. The site was:
- Mobile-friendly, ensuring seniors and family decision-makers could easily use it on smartphones or tablets.
- Fast-loading and responsive, creating a seamless experience across devices.
- Easy to navigate, with a clean layout that made it simple for visitors to find information and request a quote.
By balancing aesthetics with functionality, the site became a trustworthy resource that encouraged engagement.
Smarter Lead Capture: Forms That Work
Instead of using generic web forms, AZTANDC built custom lead capture forms tailored for insurance needs. These forms:
- Validated emails and phone numbers in real time to reduce bad entries.
- Included real-time postal mailing address verification, checking addresses against USPS-approved databases before submission.
- Captured just the right amount of information to qualify a lead without overwhelming visitors.
This ensured that the leads entering the system were genuine, complete, and ready for follow-up.
Behind-the-Scenes Scripts & Automation
To support the lead process, AZTANDC implemented backend scripts and automations that:
- Cleaned and normalized data (capitalization, ZIP formats, state codes) before CRM entry.
- Eliminated duplicates by detecting repeat submissions.
- Routed leads automatically to the correct channels—call centers, sales teams, or nurture campaigns.
These systems kept the pipeline efficient while ensuring sales teams only worked with clean, accurate records.
Special Tracking & Analytics for Marketers
Capturing leads was only part of the solution. AZTANDC also implemented advanced tracking systems so marketers could measure and improve performance:
- Google Analytics to monitor visitor behavior, page performance, and conversion funnels.
- Ad conversion tracking (Google Ads, Facebook Pixel, etc.) to see exactly which campaigns drove results.
- Microsoft Clarity for heatmaps, click tracking, and session recordings, showing how visitors actually used the site.
- Custom event tracking on forms and calls-to-action, enabling quick campaign optimization based on real usage data.
This gave the marketing team the insights needed to react quickly, optimize campaigns, and continuously improve ROI.
Enhanced Security & Performance with Cloudflare
AZTANDC also placed the website behind Cloudflare, a leading content delivery and security platform, to ensure:
- Faster load times using a global CDN that serves content from servers closest to each visitor.
- DDoS protection and enhanced security, filtering malicious traffic and bots.
- SSL/TLS encryption for secure browsing and form submissions.
- Uptime reliability with always-online capabilities that minimize disruptions.
The result is a site that’s secure, fast, and reliable—for visitors and the business.
Enhancing CRM Value
Because every lead was verified and standardized before entry, the CRM became a powerful growth tool instead of a cluttered database. The business benefited from:
- Sales teams spending time on genuine prospects instead of fixing data.
- Marketing reports that reflected real performance and ROI.
- Automated workflows (emails, SMS, direct mail) that ran smoothly due to validated addresses and contacts.
Driving Real Results
By combining beautiful design, advanced tracking, backend automation, and Cloudflare security, the client experienced:
- A significant increase in qualified leads.
- Lower wasted spend on invalid or unreachable contacts.
- Higher ROI, with sales teams converting more leads into customers.
- Improved reliability and performance, giving visitors a smooth experience every time.
The AZTANDC Approach
AZTANDC’s difference lies in building both front-end trust and back-end efficiency. We create websites that are:
- Attractive, professional, and mobile-friendly for visitors.
- Data-validated and CRM-ready for businesses.
- Fully tracked and measurable, with Google Analytics, Microsoft Clarity, and ad conversion data powering smarter marketing decisions.
- Protected and optimized by Cloudflare for maximum speed, security, and reliability.
At AZTANDC, we don’t just build websites. We build growth engines that look great, run clean, and deliver results.