For most organizations, the website isn’t just a digital brochure—it’s the backbone of marketing, sales, and operations. Selecting the right content management system (CMS) affects how efficiently your teams publish, how well systems integrate, and how smoothly you scale. With so many options, how do you decide what fits best?
What is a CMS?
A Content Management System (CMS) is software that allows individuals and teams to create, manage, and publish digital content—usually without needing to write code. A CMS provides tools for editing pages, organizing content, managing users, and integrating with other business systems. The right CMS can simplify publishing, ensure consistency, and support growth as your digital presence expands.
What to Consider When Selecting a CMS
- Ease of Use: Can content and marketing teams publish without constant developer help?
- Scalability: Will it handle large content libraries, high traffic, and potentially multiple brands/locales?
- Integrations: Does it connect cleanly with your CRM, analytics, e-commerce, marketing automation, and authentication?
- Customization: Are templates, components, and workflows flexible enough for your use cases?
- Security & Compliance: Can it meet privacy, accessibility, and industry requirements?
- Total Cost of Ownership: Consider licensing, hosting, support, internal resourcing, and long-term maintenance.
Common CMS Options (and When They Fit)
- Open-Source CMS: Flexible, widely supported, and cost-effective for marketing sites, blogs, and complex content models.
- Headless CMS: Decouples content from presentation for multi-channel delivery (web, apps, kiosks), strong for modern front-ends.
- Enterprise CMS: Built for scale, complex workflows, and personalization across large teams and multiple brands.
Each model has strengths—the right choice depends on goals, team skills, and growth plans.
How AZTANDC Helps
We don’t prescribe a single platform. AZTANDC evaluates your requirements, recommends a pragmatic path, and implements with calm, predictable delivery.
CMS & Platforms
- Support for multiple CMS systems (open-source, headless, and enterprise)
- PHP development for custom applications, APIs, and integrations
- MySQL schema design, performance tuning, and migrations
E-Commerce
- Shopify: Custom storefronts, private apps, headless builds
- WooCommerce: Subscriptions, scalable catalogs, custom checkout
- General e-commerce: Payments, fulfillment, inventory, analytics
Marketing & CRM
- Integrations with leading platforms (e.g., HubSpot, Salesforce/Pardot, and comparable tools)
- Lead routing, field mapping, and data quality across systems
Website-Related Services
- Cookie Consent & Privacy: Configuration, policy updates, region-based rules (e.g., OneTrust and similar)
- Account-Based Marketing: Implementation, audience definitions, QA (e.g., Demandbase and similar)
- Forms: Custom forms, advanced validation, spam protection, CRM/ESP integrations
- Performance: Core Web Vitals, caching/CDN, image optimization, database tuning
- Security & Compliance: Hardening, monitoring, audit support, access controls
- Accessibility: WCAG reviews, remediation plans, ongoing governance
- Analytics: GA4/Tag Manager setups, event tracking, dashboards, reporting
- Integrations: REST/GraphQL APIs, webhooks, single sign-on, data syncs
- Operations: Environments, CI/CD, release management, documentation
Our Approach
- Early clarity: Up-front requirements and integration mapping
- De-risked delivery: Small, steady increments with clear trade-offs
- Predictable outcomes: Honest timelines and measurable milestones
Need Guidance on CMS Selection?
Not sure which CMS fits your organization? We’ll assess your current setup, compare options, and recommend a pragmatic path forward.
Contact us to start the conversation.