Measure

Analytics, SEO, and privacy

GTM event tracking, Looker Studio reporting, search optimization, site speed, and consent management.

AZTANDC LLC helps organizations understand how their websites, campaigns, content, and digital services are performing. We implement analytics, reporting, search optimization, performance improvements, and consent-management systems that turn website activity into useful information.

Our work goes beyond installing a tracking script. We define what should be measured, configure the technology, test the data, and build reporting that marketing, communications, leadership, and technical teams can use.

Measure

Analytics Strategy and Measurement Planning

Website and digital measurement strategies
Business goal and key performance indicator definition
Conversion and user-journey planning
Event and data-layer specifications
Analytics implementation audits
Campaign attribution planning
Reporting requirements and stakeholder discovery
Measurement plans for new websites, redesigns, and migrations

Google Analytics 4

Google Analytics 4 property setup and configuration
GA4 implementation for new and existing websites
Custom events, conversions, audiences, and dimensions
Form-submission and lead tracking
File, PDF, and document-download tracking
Video and embedded-content engagement tracking
Internal search and content-discovery tracking
Ecommerce and donation tracking
Outbound-link and contact-link measurement
Cross-domain and subdomain tracking
Referral-exclusion and session-quality troubleshooting
GA4 audits, cleanup, and migration support

Google Tag Manager

Google Tag Manager account and container setup
Custom tag, trigger, and variable configuration
Event tracking for forms, buttons, downloads, videos, and navigation
Data-layer planning and implementation
Cross-domain and multi-site measurement
Marketing and advertising tag deployment
Consent-aware tag configuration
Custom JavaScript tracking when standard tags are insufficient
Tag testing, debugging, and publishing
Container audits and removal of duplicate or outdated tags
Version control, documentation, and release coordination

Conversion and Engagement Tracking

Contact, registration, application, and donation conversions
Ecommerce product, cart, checkout, and purchase events
Phone, email, and external-platform clicks
Document and resource downloads
Search, filter, and directory interactions
Multi-step form and application progress
Calls to action and campaign landing-page engagement
Authenticated and public user-journey measurement
Cross-domain flows involving external forms, portals, or payment systems
Custom interaction tracking for calculators, estimators, and web applications

Dashboards and Reporting

We create reporting that makes performance understandable without requiring stakeholders to work directly inside multiple analytics platforms.

Looker Studio dashboard design and development
Executive and leadership reporting
Marketing and campaign-performance dashboards
Website content and engagement reporting
Ecommerce, donation, and conversion reporting
Search performance and keyword reporting
Automated and scheduled reports
Data blending from multiple approved sources
Custom filters, date comparisons, and audience segments
Dashboard cleanup and troubleshooting
Documentation and training for report users

Custom Reporting Solutions

Reporting connected to databases, APIs, and internal systems
Microsoft Power BI planning and integration support
Azure-based monitoring and reporting
Application Insights and operational data reporting
Custom web-based dashboards
Data export and scheduled reporting workflows
AI-assisted reporting and natural-language data exploration
Integration of website, campaign, application, and business data

Technical Search Engine Optimization

Technical SEO audits and remediation
Crawlability and indexability review
XML sitemap and robots.txt configuration
Canonical URL implementation
Redirect planning and broken-link remediation
Duplicate-content and URL-structure review
Structured data and schema markup
Metadata and page-template optimization
Internal linking and site-architecture improvements
Mobile and page-experience review
JavaScript and rendering considerations
SEO support during redesigns and migrations

On-Page and Content SEO

Page title and meta-description optimization
Heading and content-structure improvements
Keyword and search-intent alignment
Image filename and alternative-text guidance
Internal-linking recommendations
Content inventory and optimization planning
Identification of outdated, duplicate, or underperforming content
Landing-page optimization
Local search optimization where applicable
Content recommendations based on actual search and website data

Search Performance Monitoring

Google Search Console setup and configuration
Search query, impression, click, and position reporting
Indexing and coverage issue review
Sitemap monitoring
Core Web Vitals monitoring
Manual action and security notification review
Search-performance dashboards
Ongoing identification of technical and content opportunities

Performance and privacy

Website Performance and Core Web Vitals

AZTANDC LLC improves performance based on measured issues rather than relying on generic optimization checklists.

Core Web Vitals analysis and remediation
Largest Contentful Paint improvement
Interaction to Next Paint improvement
Cumulative Layout Shift reduction
PageSpeed Insights and Lighthouse analysis
Real-user and laboratory performance testing
JavaScript and CSS optimization
Image, font, and media optimization
WordPress database and plugin performance review
Caching and content-delivery configuration
Third-party script and tag impact analysis
Hosting and server-performance recommendations

Cookie-consent platform implementation
OneTrust configuration and integration
Google Tag Manager consent controls
Google Consent Mode implementation
Cookie and tracking-technology inventories
Consent-category and tag-behavior configuration
Opt-in and opt-out testing
Regional consent experiences where supported
Consent banner accessibility and usability review
Testing of analytics and marketing tags before and after consent
Technical implementation aligned with organizational GDPR and CCPA requirements

Consent-management work addresses the technical behavior of the website and its tracking systems. Legal counsel or the organization’s privacy team should determine the specific legal requirements, policy language, and classifications that apply.

Identification of tags firing without the required consent
Detection of duplicate analytics events and page views
Review of unused, outdated, or undocumented tags
Verification of cookie categories and consent signals
Cross-browser and private-session testing
Form, ecommerce, and conversion-event validation
Analytics data-quality and configuration review
Recommendations prioritized by impact and effort

Operate

Campaign and Marketing Measurement

Campaign URL and UTM governance
Email, social, paid media, and referral tracking
Landing-page and conversion analysis
Source, medium, and campaign attribution troubleshooting
Cross-domain campaign measurement
Marketing-platform tag integration
Lead-source reporting
Campaign dashboards and scheduled reports

Multi-Site and Cross-Domain Analytics

Analytics standards for portfolios of websites
Shared and site-specific Google Tag Manager configurations
Cross-domain and subdomain user-journey tracking
Standardized event and conversion naming
Consolidated reporting across multiple properties
Site-specific filters and stakeholder views
Governance for tags, accounts, access, and publishing
Testing and monitoring across development and production environments

Website Quality and Compliance Monitoring

Siteimprove and similar website-scanning platform support
Technical configuration for approved automated scanners
Broken-link and content-quality monitoring
Accessibility issue reporting and remediation support
SEO and performance issue tracking
False-positive investigation
Prioritization of findings based on user and business impact
Coordination between reporting tools and development work

Testing and Data Quality

Prelaunch and postlaunch analytics validation
Google Tag Manager preview and debugging
GA4 DebugView and realtime-event testing
Browser and device testing
Consent-state and regional-behavior testing
Cross-domain session testing
Conversion and ecommerce data validation
Documentation of events, parameters, triggers, and reporting logic
Ongoing monitoring for tracking failures and unexpected changes

Training and Documentation

Google Analytics and Google Tag Manager training
Looker Studio dashboard training
Campaign-tagging and UTM guidance
Analytics account and access documentation
Event and conversion reference documentation
Consent-management operating procedures
Reporting guides for leadership, marketing, and technical teams
Developer documentation for custom tracking implementations

Ongoing Analytics, SEO, and Performance Support

Monthly or scheduled performance reporting
Analytics and tag maintenance
Search-performance monitoring
Core Web Vitals and site-speed monitoring
Dashboard updates and new reporting requirements
Tracking changes for new forms, campaigns, and website features
Consent-platform and tag-behavior reviews
Technical SEO improvements
Investigation of data discrepancies and tracking failures

How we work

How We Work

Measurement is planned as part of the website or application—not treated as a separate analytics phase that may never be completed. Tracking requirements are identified early, implemented alongside development, and tested before and after launch.

Campaign attribution, forms, ecommerce activity, document downloads, cross-domain journeys, and custom interactions are designed around a documented measurement plan. This gives marketing, communications, leadership, and engineering a shared understanding of what the data represents.

Existing websites can begin with an audit to identify gaps in analytics, consent management, search visibility, reporting, or performance. Improvements can then be prioritized and implemented in phases based on their impact and the organization’s goals.

Talk with AZTANDC LLC about analytics, reporting, SEO, website performance, consent management, or measurement strategy.

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