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Measure

Analytics, SEO, and privacy

GTM event tracking, Looker Studio reporting, search optimization, site speed, and consent management.

AZTANDC LLC helps organizations understand how their websites, campaigns, content, and digital services are performing. We implement analytics, reporting, search optimization, performance improvements, and consent-management systems that turn website activity into useful information.

Our work goes beyond installing a tracking script. We define what should be measured, configure the technology, test the data, and build reporting that marketing, communications, leadership, and technical teams can use.

Analytics Strategy and Measurement Planning

  • Website and digital measurement strategies
  • Business goal and key performance indicator definition
  • Conversion and user-journey planning
  • Event and data-layer specifications
  • Analytics implementation audits
  • Campaign attribution planning
  • Reporting requirements and stakeholder discovery
  • Measurement plans for new websites, redesigns, and migrations

Google Analytics 4

  • Google Analytics 4 property setup and configuration
  • GA4 implementation for new and existing websites
  • Custom events, conversions, audiences, and dimensions
  • Form-submission and lead tracking
  • File, PDF, and document-download tracking
  • Video and embedded-content engagement tracking
  • Internal search and content-discovery tracking
  • Ecommerce and donation tracking
  • Outbound-link and contact-link measurement
  • Cross-domain and subdomain tracking
  • Referral-exclusion and session-quality troubleshooting
  • GA4 audits, cleanup, and migration support

Google Tag Manager

  • Google Tag Manager account and container setup
  • Custom tag, trigger, and variable configuration
  • Event tracking for forms, buttons, downloads, videos, and navigation
  • Data-layer planning and implementation
  • Cross-domain and multi-site measurement
  • Marketing and advertising tag deployment
  • Consent-aware tag configuration
  • Custom JavaScript tracking when standard tags are insufficient
  • Tag testing, debugging, and publishing
  • Container audits and removal of duplicate or outdated tags
  • Version control, documentation, and release coordination

Conversion and Engagement Tracking

  • Contact, registration, application, and donation conversions
  • Ecommerce product, cart, checkout, and purchase events
  • Phone, email, and external-platform clicks
  • Document and resource downloads
  • Search, filter, and directory interactions
  • Multi-step form and application progress
  • Calls to action and campaign landing-page engagement
  • Authenticated and public user-journey measurement
  • Cross-domain flows involving external forms, portals, or payment systems
  • Custom interaction tracking for calculators, estimators, and web applications

Dashboards and Reporting

We create reporting that makes performance understandable without requiring stakeholders to work directly inside multiple analytics platforms.

  • Looker Studio dashboard design and development
  • Executive and leadership reporting
  • Marketing and campaign-performance dashboards
  • Website content and engagement reporting
  • Ecommerce, donation, and conversion reporting
  • Search performance and keyword reporting
  • Automated and scheduled reports
  • Data blending from multiple approved sources
  • Custom filters, date comparisons, and audience segments
  • Dashboard cleanup and troubleshooting
  • Documentation and training for report users

Custom Reporting Solutions

  • Reporting connected to databases, APIs, and internal systems
  • Microsoft Power BI planning and integration support
  • Azure-based monitoring and reporting
  • Application Insights and operational data reporting
  • Custom web-based dashboards
  • Data export and scheduled reporting workflows
  • AI-assisted reporting and natural-language data exploration
  • Integration of website, campaign, application, and business data

Technical Search Engine Optimization

  • Technical SEO audits and remediation
  • Crawlability and indexability review
  • XML sitemap and robots.txt configuration
  • Canonical URL implementation
  • Redirect planning and broken-link remediation
  • Duplicate-content and URL-structure review
  • Structured data and schema markup
  • Metadata and page-template optimization
  • Internal linking and site-architecture improvements
  • Mobile and page-experience review
  • JavaScript and rendering considerations
  • SEO support during redesigns and migrations

On-Page and Content SEO

  • Page title and meta-description optimization
  • Heading and content-structure improvements
  • Keyword and search-intent alignment
  • Image filename and alternative-text guidance
  • Internal-linking recommendations
  • Content inventory and optimization planning
  • Identification of outdated, duplicate, or underperforming content
  • Landing-page optimization
  • Local search optimization where applicable
  • Content recommendations based on actual search and website data

Search Performance Monitoring

  • Google Search Console setup and configuration
  • Search query, impression, click, and position reporting
  • Indexing and coverage issue review
  • Sitemap monitoring
  • Core Web Vitals monitoring
  • Manual action and security notification review
  • Search-performance dashboards
  • Ongoing identification of technical and content opportunities

Website Performance and Core Web Vitals

AZTANDC LLC improves performance based on measured issues rather than relying on generic optimization checklists.

  • Core Web Vitals analysis and remediation
  • Largest Contentful Paint improvement
  • Interaction to Next Paint improvement
  • Cumulative Layout Shift reduction
  • PageSpeed Insights and Lighthouse analysis
  • Real-user and laboratory performance testing
  • JavaScript and CSS optimization
  • Image, font, and media optimization
  • WordPress database and plugin performance review
  • Caching and content-delivery configuration
  • Third-party script and tag impact analysis
  • Hosting and server-performance recommendations

Consent and Privacy Technology

  • Cookie-consent platform implementation
  • OneTrust configuration and integration
  • Google Tag Manager consent controls
  • Google Consent Mode implementation
  • Cookie and tracking-technology inventories
  • Consent-category and tag-behavior configuration
  • Opt-in and opt-out testing
  • Regional consent experiences where supported
  • Consent banner accessibility and usability review
  • Testing of analytics and marketing tags before and after consent
  • Technical implementation aligned with organizational GDPR and CCPA requirements

Consent-management work addresses the technical behavior of the website and its tracking systems. Legal counsel or the organization’s privacy team should determine the specific legal requirements, policy language, and classifications that apply.

Analytics and Consent Audits

  • Identification of tags firing without the required consent
  • Detection of duplicate analytics events and page views
  • Review of unused, outdated, or undocumented tags
  • Verification of cookie categories and consent signals
  • Cross-browser and private-session testing
  • Form, ecommerce, and conversion-event validation
  • Analytics data-quality and configuration review
  • Recommendations prioritized by impact and effort

Campaign and Marketing Measurement

  • Campaign URL and UTM governance
  • Email, social, paid media, and referral tracking
  • Landing-page and conversion analysis
  • Source, medium, and campaign attribution troubleshooting
  • Cross-domain campaign measurement
  • Marketing-platform tag integration
  • Lead-source reporting
  • Campaign dashboards and scheduled reports

Multi-Site and Cross-Domain Analytics

  • Analytics standards for portfolios of websites
  • Shared and site-specific Google Tag Manager configurations
  • Cross-domain and subdomain user-journey tracking
  • Standardized event and conversion naming
  • Consolidated reporting across multiple properties
  • Site-specific filters and stakeholder views
  • Governance for tags, accounts, access, and publishing
  • Testing and monitoring across development and production environments

Website Quality and Compliance Monitoring

  • Siteimprove and similar website-scanning platform support
  • Technical configuration for approved automated scanners
  • Broken-link and content-quality monitoring
  • Accessibility issue reporting and remediation support
  • SEO and performance issue tracking
  • False-positive investigation
  • Prioritization of findings based on user and business impact
  • Coordination between reporting tools and development work

Testing and Data Quality

  • Prelaunch and postlaunch analytics validation
  • Google Tag Manager preview and debugging
  • GA4 DebugView and realtime-event testing
  • Browser and device testing
  • Consent-state and regional-behavior testing
  • Cross-domain session testing
  • Conversion and ecommerce data validation
  • Documentation of events, parameters, triggers, and reporting logic
  • Ongoing monitoring for tracking failures and unexpected changes

Training and Documentation

  • Google Analytics and Google Tag Manager training
  • Looker Studio dashboard training
  • Campaign-tagging and UTM guidance
  • Analytics account and access documentation
  • Event and conversion reference documentation
  • Consent-management operating procedures
  • Reporting guides for leadership, marketing, and technical teams
  • Developer documentation for custom tracking implementations

Ongoing Analytics, SEO, and Performance Support

  • Monthly or scheduled performance reporting
  • Analytics and tag maintenance
  • Search-performance monitoring
  • Core Web Vitals and site-speed monitoring
  • Dashboard updates and new reporting requirements
  • Tracking changes for new forms, campaigns, and website features
  • Consent-platform and tag-behavior reviews
  • Technical SEO improvements
  • Investigation of data discrepancies and tracking failures

How We Work

Measurement is planned as part of the website or application—not treated as a separate analytics phase that may never be completed. Tracking requirements are identified early, implemented alongside development, and tested before and after launch.

Campaign attribution, forms, ecommerce activity, document downloads, cross-domain journeys, and custom interactions are designed around a documented measurement plan. This gives marketing, communications, leadership, and engineering a shared understanding of what the data represents.

Existing websites can begin with an audit to identify gaps in analytics, consent management, search visibility, reporting, or performance. Improvements can then be prioritized and implemented in phases based on their impact and the organization’s goals.

Talk with AZTANDC LLC about analytics, reporting, SEO, website performance, consent management, or measurement strategy.

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