Articles

 If you're relying solely on traditional analytics tools to understand your website visitors, you're only seeing part of the picture. Pageviews, bounce rates, and traffic sources are helpful, but they don’t tell you who your visitors are or what…

Microsoft Azure gives small businesses enterprise-level technology without the overhead of managing servers in-house. Costs can rise quickly, though. This article explains the common drivers of higher Azure bills and the areas where small businesses typically find meaningful savings—without losing…

On our site, you may have noticed a small blue “Chat” button in the corner. That’s WP SiteBot, an AI-driven chatbot we built and actively use. It helps visitors find information by understanding questions in plain language and delivering direct,…

For most organizations, the website isn’t just a digital brochure—it’s the backbone of marketing, sales, and operations. Selecting the right content management system (CMS) affects how efficiently your teams publish, how well systems integrate, and how smoothly you scale. With…

Lots of providers say they “do WordPress.” Sometimes that means theme setup and a few plugins. Other times, you need a team that treats WordPress like a modern application platform—with engineering discipline across front-end, back-end, performance, security, and operations. This…

When starting a web or app development project, it’s common to ask: “Do we really need a project manager?” While AZTANDC doesn’t directly offer project management services, our experience shows that projects with a dedicated PM run smoother, control costs,…

As a full stack development and SEO firm, we’ve helped businesses across industries build websites that not only look great but convert. One of the most overlooked yet high-impact elements we recommend is a Team or Employee page. Done right,…

If your website isn’t ranking well on search engines or isn’t converting visitors into customers, it’s time for a performance SEO content audit. A content audit is not about technical code or back-end systems—it’s about evaluating the performance of your…

Every Site Requires a Different Security Approach Every WordPress implementation presents a distinct security profile. Effective protection is not a generic checklist; it is a targeted, environment-specific strategy that accounts for how and where your site is hosted, which services…

In today’s digital-first world, your website is often the primary interface between your business and its audience. To succeed, you need a clear, actionable view of performance—and that starts with the right analytics. The good news: the analytics you can…